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To assess parents' knowledge on breastfeeding, skin to skin care and sweet solutions as neonatal analgesic strategies, and to evaluate parents' perception on the feasibility, acceptability and usefulness of the Portuguese version of the “Be Sweet to Babies” video.

Neonatal pain management during blood sampling is suboptimal, and knowledge translation strategies are needed to improve clinical practices. The “Be Sweet to Babies” video is a parent‐targeted knowledge translation tool that shows the effectiveness of breastfeeding, skin to skin contact and sweet solutions for procedural pain relief.

Cross‐sectional study.

Parents of infants hospitalised in an intensive care unit watched the video during their infants' hospitalisation and then answered a survey. Descriptive analyses of the data were performed.

Hundred parents were included. The majority …