作者
Scott Highhouse, Alison Broadfoot, Jennifer E Yugo, Shelba A Devendorf
发表日期
2009/5
期刊
Journal of Applied Psychology
卷号
94
期号
3
页码范围
782
出版商
American Psychological Association
简介
The researchers used generalizability theory to examine whether reputation judgments about corporations function in a manner consistent with contemporary theory in the corporate-reputation literature. University professors (n= 86) of finance, marketing, and human resources management made repeated judgments about the general reputations of highly visible American companies. Minimal variability in the judgments is explained by items, time, persons, and field of specialization. Moreover, experts from the different specializations reveal considerable agreement in how they weigh different aspects of corporate performance in arriving at their global reputation judgments. The results generally support the theory of the reputation construct and suggest that stable estimates of global reputation can be achieved with a small number of items and experts.(PsycInfo Database Record (c) 2022 APA, all rights reserved)
引用总数
学术搜索中的文章
S Highhouse, A Broadfoot, JE Yugo, SA Devendorf - Journal of Applied Psychology, 2009