作者
Scott Highhouse, Michael J Zickar, Todd J Thorsteinson, Sandra L Stierwalt, Jerel E Slaughter
发表日期
1999/3
期刊
Personnel Psychology
卷号
52
期号
1
页码范围
151-172
出版商
Blackwell Publishing Ltd
简介
Historically, there has been little guidance from the recruitment literature on how organizations can assess the image that potential applicants hold of their company as a place to work. We demonstrate the application of a technique for identifying employment image dimensions that are most critical in distinguishing among companies in the same industry, and show how this information can be used to assess companies relative to their competitors on these dimensions. We used a forced‐choice inductive methodology to identify relevant dimensions of company employment image in the fast food industry, and randomly assigned high school students (n= 336) and retirees (n= 102) to describe 1 of 8 well‐known fast food companies on the dimensions. In addition, respondents indicated their general image of the targeted company as a place to work. We were able to identify dimensions that both discriminated between …
引用总数
2000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024238868155101218192427132518201819151610136
学术搜索中的文章
S Highhouse, MJ Zickar, TJ Thorsteinson, SL Stierwalt… - Personnel Psychology, 1999