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Recent research demonstrates that it is the quality rather than the frequency of social networking experiences that places individuals at risk for negative mental health outcomes. However, the mechanisms that account for this association have yet to be examined. Accordingly, this study examined whether the tendency to negatively compare oneself with others while using Facebook leads to increases in depressive symptoms, and whether this association is mediated by increases in rumination. A sample of 268 college-age young adults completed an initial online survey and a 3-week follow-up. Path analysis was used to test the hypothesized model, wherein negative social comparison on Facebook was predicted to be associated with increases in rumination, which, in turn, was predicted to be associated with depressive symptoms. The model controlled for general social comparison to test the specific effect of …