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Recently, leading technology companies such as Google and IBM have started experimenting with" people analytics," a new data-driven approach to human resources management. 1 People analytics is just one example of the phenomenon of" big data," in which analyses of huge sets of quantitative information are used to guide a variety of decisions. 2 Applying big data to workplace situations could lead to more effective work outcomes, as in Moneyball, where the Oakland A's baseball franchise used statistics to assemble a winning team on a shoestring budget. 3 People analytics is the name given to this new approach to personnel management on a wider scale. 4