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To identify ways to effectively use social media to communicate nutrition-related information to low-income populations.

The authors conducted 4 focus groups with female Expanded Food and Nutrition Education Program graduates who used social media at least twice a week (n = 26 total). Transcripts were analyzed using the constant comparative method to identify key themes.

For participants, page content, page maintenance, and networking opportunities with others were important aspects of a nutrition education social media page. Trust emerged as a central theme, because participants expressed a need for reliable information from known, credible sources and safe places to share ideas.

Using social media to provide nutrition-related messages may be an effective way to encourage sustained positive behavior changes resulting from educational …