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The widespread diffusion of mobile devices has led to a new method of value transfer that retains the features of mobile devices: mobile payments. Many researchers have investigated consumers’ responses to mobile payment services, which is a key indicator of the success of a service, and have examined determinants of consumer adoption. Although many studies have addressed consumer adoption of mobile payment services, only the general and abstract factors affecting adoption (e.g., perceived usefulness) have been intensively investigated. However, these studies have rarely examined the idiosyncratic and concrete aspects of mobile payment services. To improve our understanding of why consumers adopt certain mobile payment services, this study investigated consumers’ evaluations of the explicit attributes of the services. Three hundred seventy-three consumers of mobile payment services …