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Individual seed saving and exchange are considered important components of contemporary efforts to conserve crop genetic diversity that ramify at local, regional, and global scales. Yet the very fact that the contributions of these activities to conservation need to be made explicit by seed savers and those who study them indicates that the practices of seed saving and exchange may not immediately be recognized as conservation‐oriented activities. This article investigates why and how individual seed saving came to be aligned with a broader conservation agenda in Britain through a historical examination of the promotion of seed saving by the Henry Doubleday Research Association (HDRA) in the 1970s and 1980s. It demonstrates how several HDRA initiatives that aimed to preserve vegetable diversity also re‐inscribed British gardeners’ ordinary labor as conservation work. This historical study complements …