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Cultural conformity in psychological constructs has been shown to play a critical role in people’s health and well-being. The more people’s individual beliefs about a construct aligns with the cultural norms, their cultural identity is more cultivated, leading to higher levels of well-being. Considering feeling loved in everyday contexts as a social construct that people indicate shared beliefs and cultural consensus for, in the current study, we explored congruency in cultural beliefs on love and its association with well-being in the United States. 495 participants in the United States evaluated everyday life scenarios in terms of whether they elicit loving feelings or not. We examined the correspondence between people’s beliefs about what makes themselves (i.e., self) feel loved compared to what they think makes others feel loved and the cultural consensus on indicators of love. We then explored how individual differences …