查看文章

Subscriber-based video-on-demand (SVoD) platforms saw significant business growth during the COVID-19 pandemic. Due to restrictions on movement, the Indonesian government strictly regulated visiting the cinema during the CO VID-19 outbreak. Consequently, film providers and consumers adopted SVoD services as alternative digital platforms. However, Indonesian subscriptions currently lag behind other countries. In addition, a survey from 2019 by the Coalition Against Piracy discovered that 63% of Indonesian consumers opt to access illegal streaming services instead of paying subscription fees to video streaming providers. This research empirically examines the social influences, perceived risks, hedonic motivations, and utility values that affect behavioral intention to understand what factors influence paying subscriptions. The hypotheses proposed in our research model are tested on a sample of 291 …