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A large part of the Internet of Things (IoT)-based smart meters is considered a method to achieve energy efficiency, sustainable development, and the potential of improving the quality, reliability, and efficiency of power supply. These outcomes indicate the importance of the inherent capacity for profound implications on storage, sale, and distribution of electrical power supply. A few of the existing literature review identified the challenges of primary consumer adoption in terms of privacy, eco-efficient feedback, and technology awareness. Provided that these factors were investigated without theoretical association, this study examined the barriers to the adoption of IoT-based smart meters technology by developing a model representing the users’ intention to adopt smart meters by drawing on the variables of the extended Unified Theory of Acceptance And Use of Technology (UTAUT2). Data were collected from 318 …