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A storage battery module rental system includes a storage battery module prepared in each providing point that is dispersedly distributed and that can be rented to a user, an acquisition unit configured to acquire individual information of a plurality of the users and module information from the storage battery module, the user being a rentee candidate of the storage battery module, a determining unit configured to determine an incentive given for renting the storage battery module based on the individual information and the module information in such a way that the incentive could differ for each user; and a notifying unit configured to notify the user of the incentive determined by the determining unit for each of the users.