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This paper seeks to provide a conceptual framework to understand the complex technological innovation process from a cognitive perspective.

A cross‐disciplinary literature survey from multiple academic disciplines such as business management, philosophy, and psychology coupled with professional experience was employed to conceive the framework.

The framework can be a starting‐point for researchers to initiate research in the design of technological innovation systems, change management and organizational restructuring.

The main limitation of this paper is that the framework has been qualitatively validated in two publicly held R&D intensive organizations in India.

Senior managers from industry can initiate competence building using the managerial concepts employed in the framework. By …