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Ecosystem services, fundamental to livelihoods and well-being, are reshaping environmental management and policy. However, the behavioral dimensions of ecosystem services and the responses of ordinary people to the management of those services, is less well understood. The ecosystem services framework lends itself to understanding the relationship between ecosystems and human behavior. Ecosystem services, according to the psychological theory of motivational functionalism, are motivations—the personal and social processes that initiate, direct and sustain human action. Thus, how people perceive, acquire and use ecosystem services influences the initiation, direction, and intensity of their behaviors. Profound understanding of how people perceive, acquire and use ecosystem services can help influence behavioral compliance with management and policy prescriptions. We use focus group …