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Background: Maternal dietary diversity is a key to improving the birth and child health outcomes. Besides socio-economic factors, the nutrition speci c program-Social and Behavioural Change Communication (SBCC) interventions aimed to improve maternal dietary diversity has varied levels of impact on the socio-economic groups in poor resource setups.

Objective: To measure the factors associated with the minimum dietary diversity (MDD) among pregnant women in selected districts of Rajasthan with special emphasis on the SBCC components. Additionally, it measures the socio-economic gaps in the behaviour of consumption of diversi ed diet during pregnancy.

Methods: Data from a cross sectional survey of 6848 pregnant women, who have received a continuous SBCC counselling and registered under a state introduced conditional cash transfer program, during May to June, 2023, in ve intervention districts-Banswara, Baran, Dunagrpur, Pratapgarh and Udaipur in Rajasthan was used. A 24 hour recall based food consumption behaviour has been gathered to measure the MDD of pregnant women. Study has used descriptive statistics, multivariate regressions, and multivariate decomposition analysis to address the research objectives.

Results:

Study nds that only 55.2% of pregnant women are consuming diverse diet in the study duration with mean dietary diversity score is 4.8 (+/-1.5). Logistic regression nds that SBCC components such as frontline workers (aOR= 1.3, CI: 1.1-1.4), community motivators (aOR= 1.9, CI: 1.7-2.1), and participation in MCHND (aOR= 1.0, CI:. 9-1.2) have signi cant and higher likelihood on consumption of MDD …