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Bringin Village is one of the many villages in Malang Regency that is developing rural tourism to become a village icon. One of the most intensively developed places is the Sumberwiwit springs tourism. This study aims to analyze the development process of Sumberwiwit tourism with the Penta-Helix approach. The research approach used is the qualitative method. In the context of Penta-Helix, researchers also act as the academician. In addition, other stakeholders also participated in this research as part of the Penta-Helix actors. In essence, all stakeholders are not only sources of data but also decision-makers in the process. The results of the study show that of the five elements in Penta-Helix, the participation of the media and entrepreneurs is still not optimized in the development of Sumberwiwit tourism in Bringin Village. Thus far, the role of media is played by academicians through Student Community Service (KKN) program conducted by universities. The role of businessmen is also still not optimal because the potential products of Bringin Village are still not optimally developed. One of the efforts that must be made to promote Sumberwiwit tourism is to develop village potential products that can support sustainable village tourism. When all of the Penta-Helix actors are well synergized, Bringin Village will not only have a rural tourism place, Sumberwiwit to be the icon, but also become a well-organized tourism village.