作者
Iacob Catoiu, Mihai Orzan, Octav-Ionut Macovei, Claudia Iconaru
发表日期
2014
期刊
Amfiteatru Economic Journal
卷号
16
期号
35
页码范围
289-302
出版商
Bucharest: The Bucharest University of Economic Studies
简介
Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to these online services. Taking into account privacy calculus model and the risk/benefit ratio, we propose a model of users' trust in online social networks with four variables. We have adapted metrics for the purpose of our study and we have assessed their reliability and validity. We use a Partial Least Squares (PLS) based structural equation modelling analysis, which validated all our initial assumptions, indicating that our three predictors (privacy concerns, perceived benefits and perceived risks) explain 48% of the variation of users' trust in online social networks, the resulting variable of our study. We also discuss the implications and further research opportunities of our study.
引用总数
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学术搜索中的文章
I Catoiu, M Orzan, OI Macovei, C Iconaru - Amfiteatru Economic Journal, 2014