作者
Vahid Saatchian, Hamid Reza Safari, Seyed Mehdi Rasooli, Eisa Eskandari, Alireza Elahi
发表日期
2013/4/10
期刊
Research in Sport Management and Motor Behavior
卷号
3
期号
5
页码范围
125-137
出版商
Research in Sport Management and Motor Behavior
简介
The purpose of this study was to determine the relationship of service quality, customer satisfaction and attitudinal loyalty on future intention of participations in fitness and aerobic centers of Rasht Township. The design of this study was correlational. The population of study includes all costumers of aerobic and fitness centers in Rasht that have one year attendance in this clubs. So, According to Morgan sampling tables and populations of the customers in this clubs that were 150 people, 108 samples elected randomly. To gather data, standard questionnaire of service quality (QSS) Alexandris (1999), customer loyalty (AIS) Alen (1990), customer satisfaction (OCS) Victor (2002) and behavioral future intention (BFIS) Bery (1996) was used (8). Results indicated that there was a positive and significant relation between service qualities with loyalty (r= 0/395), satisfaction and behavioral future intention (r= 0/486, P&le0 …
引用总数
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