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Sensory marketing: consumption experience of the Brazilian in the restaurant industry

作者

M Costa, P Zouein, N Rodrigues, J Arruda, M Vieira

发表日期

2012

期刊

International Journal of Business Strategy

卷号

12

期号

4

页码范围

165-171

引用总数

被引用次数：32

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Sensory marketing: consumption experience of the Brazilian in the restaurant industry

M Costa, P Zouein, N Rodrigues, J Arruda, M Vieira - International Journal of Business Strategy, 2012

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