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The relentless rise in branding and competition within the market of merchandises and services has led to a steady growth in usage of celebrities for endorsements all across the globe. Using celebrities have become a key to strategize brand communication in organizations to aid the sales and promotion of the product. We've tried to examine how celebrity endorsement as a brand marketing tool serves as a utility to escalate brand image and sales but, also how it can become dreadful if not supported by a strong concept and efficient standing. Attention getting devices have been becoming a common tool used by advertisers to gain attention of potential audience. This tends to lay them open to a bigger risk of creating vampire effect wherein the core information regarding the brand or product is over shadowed by such devices. Currently, this conception of vampire effect seems to be a less researched topic in the …