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The retail industry in India is slowly taking a new shape and structure. The dominant unorganized retailing started losing its stand in the market and the organized sector is taking its importance in the industry. The organized retailers have changed the perceptions of the consumers and chased out the consumer from the unorganized retailers. What the customers look for from today's retailers is ambience, price, variety, assortments and merchandise which are addressed meticulously by the organized retailers. With a change in the purchasing power, tastes and preferences of the Indian retail consumer, read availability of product with the retailer is playing a major role in the sustainability of the retailers. In this context supply chain management (SCM) plays a vital role. The mechanism which helps in decreasing the waste, decreasing the inventory, decreasing the transportation cost, finally giving, the consumer an …