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The integration of information and communications technologies (IT) is playing a key role in transforming the nature of work. The link between IT and transformation is poorly understood, and further theoretical developments are needed to advance our current knowledge of this relationship. In this paper, we develop a conceptual scheme by drawing on and extending Giddens' social theory of transformation that relates changes in modern institutions to shifts in self-identity. We illustrate the value of these ideas in making sense of the introduction of an electronic trading system, LIMNET EPS, across the London Insurance Market. Furthermore, our case analyses suggest some practical implications on electronic trading and work transformation.