作者
Ronnie Jia, Zachary R Steelman, Blaize Horner Reich
发表日期
2017
期刊
Communications of the Association for Information Systems
卷号
41
期号
1
页码范围
14
简介
With the increasing use of crowdsourced data in behavioral research fields, it is important to examine their appropriateness and desirability for IS research. Extending recent work in the IS literature, this tutorial discusses the risks and rewards of using data gathered on Amazon’s Mechanical Turk. We examine the characteristics of MTurk workers and the resulting method biases that may be exacerbated in MTurk data. Based on this analysis, we present a 2x2 matrix to illustrate the categories of IS research questions that are and are not amenable to MTurk data. We suggest that MTurk data is more appropriate for generalizing studies that examine diverse cognition than for contextualizing studies or those involving shared cognition. Finally, we offer a set of practical recommendations for researchers who wish to collect data on MTurk.
引用总数
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学术搜索中的文章
R Jia, ZR Steelman, BH Reich - Communications of the Association for Information …, 2017