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We advance the understanding and measurement of the concept of time by offering a taxonomy of four distinct time constructs: duration, frequency, timing, and sequence. On the basis of a literature review of human resource management and allied fields (i.e., organizational behavior, industrial and organizational psychology, general management, entrepreneurship, and strategic management studies), we offer recommendations on how to measure each construct as well as illustrations drawn from different domains and theories on how these recommendations can be implemented. In addition, for each construct, we offer specific, practical, and actionable recommendations regarding critical design choices, dilemmas, and trade-offs that must be considered when investigating time conceptually and empirically. We discuss these recommendations in the form of a sequential decision-making process that can be used …