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This study tested the measurement invariance of the Drinking Motives Questionnaire‐Revised Short Form (DMQ‐R‐SF) in undergraduates across 10 countries. We expected the four‐factor structure to hold across countries, and for social motives to emerge as the most commonly endorsed motive, followed by enhancement, coping and conformity motives. We also compared individualistic and collectivistic countries to examine potential differences in the endorsement of drinking motives when countries were divided according to this broad cultural value.

A sample of 8478 undergraduate drinkers from collectivistic (Portugal, Mexico, Brazil, Spain; n = 1567) and individualistic (Switzerland, Hungary, Canada, the Netherlands, the UK and Ireland, and the USA; n = 6911) countries completed the DMQ‐R‐SF. Countries were classified as individualistic or collectivistic based on …