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In 1998, the Florida Department of Health undertook a self-administered school-based survey of tobacco use, attitudes, and behaviors among nearly 23, 000 public school students in grades 6–12. The survey design did not use skip patterns; therefore, students had multiple opportunities to contradict themselves. By using examples from the high school portion (grades 9–12) of the survey, the authors examined five possible approaches to handling data inconsistencies and the effect that each has on point estimates. Use of these approaches resulted in point estimates of current cigarette use ranging from 25.6% to 29.7%. The number of missing respondents varied from 33 (less than 1%) to 1, 374 (13%), depending on which approach was used. After stratification by gender and race, the prevalence estimates changed marginally for girls but strikingly for boys. Non-Hispanic White students were substantially more …