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Currently, bicycle theft often goes unnoticed and is largely unchallenged, negatively impacting the use of this sustainable transportation mode. The present research brings attention to this issue by analyzing the multifaceted problem of bicycle theft in Montreal, Quebec, Canada. A bilingual online bicycle theft survey was designed for this purpose and answered by 2,039 Greater Montreal residents, yielding 1,922 usable responses. This paper tries to understand bicycle theft by answering the questions who, what, where, how, and when. Findings from this study are useful to better understand and ultimately decrease bicycle theft in Montreal, but can also be beneficial for cyclists, police, and policy makers in other cities aiming to decrease bicycle theft.