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A new trend has emerged in print advertisements by which women’s bodies are literally morphed into objects. This study begins to explore this phenomenon by examining the effects of viewing these types of advertisements on attitudes toward rape and violence, as well as rape likelihood. In addition, this study examined the degree to which moral disengagement and dehumanization influences rape likelihood through rape myth acceptance. Three hundred eighty participants viewed 1 of 3 conditions—control, sexual objectification of women, or women as objects—and then filled out a number of questionnaires to assess their rape myth acceptance, acceptance of interpersonal violence, rape likelihood, and moral disengagement. Results indicated that although viewing sexually objectified women in advertising did not increase any of the dependent variables for individuals in the experimental conditions compared to …