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When evidence-based parenting programs are implemented in real-world settings they often fail to produce the results shown in efficacy trials. One reason for this is difficulties in engaging parents. This paper identifies lessons from a review of literature on engaging parents in parenting programs and presents a case study of the implementation of the Incredible Years BASIC program in the context of a randomized controlled trial. It examines the challenges encountered and efforts to overcome them. Key recommendations include: a clear recruitment process; good communication and liaison with stakeholders; incentives for recruitment and retention; active and creative outreach work; investment in building relationships with parents; making programs easily accessible; and having realistic expectations.