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Measuring organizational performance is an important issue in today’ s research scenario.  The researchers use different approaches and measures in evaluating organizational performance. Researchers do not have consensus on the measures to be used for measuring organizational performance. The literature shows that both subjective and objective measures can be used to evaluate the performance of organizations of small and medium enterprises (SMEs). This paper based on the measures used in previous researches have recommended measures for measuring the organizational performance. Keywords: Empirical Research, Measurement, Organizations, Performance, Subjective Measures, Small and Medium Enterprises (SME).