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The purpose of this paper is to develop an improved management/performance model that yields superior business productivity by conjoining internal benchmarking, external benchmarking, and a strong employee performance/behavior paradigm.

Strengths and weaknesses of conventional benchmarking approaches to productivity maximization are examined through both literature surveys and experiments.

It is found that most benchmarking efforts are hampered by resistance of employees to change. It is therefore concluded that benchmarking efforts could be enhanced by integrating employee motivation/behavior programs with the benchmarking efforts.

The individual elements of the proposed model have been field‐validated; however the integrated model has not been field‐tested. This is planned as future research …