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Classical and conventional software development life cycle models and its methods may not be applied directly to mobile application development without significant changes. So, nowadays it is a very big challenge to develop and apply an adequate method for mobile app development, as there are various issues and challenges distinct from traditional SDLC applications. However, there is a lack of proper approach and methodology for mobile app development and also a lack of limited literature to understand the real issues and challenges faced during mobile application development. So need significant practices that can follow to address those issues and challenges. Only a few researchers have focused on fundamental challenges and issues in mobile application development to date. In this paper, we empirically study various issues and challenges through SLR in app development process and its development methodologies and also provide a better solution for app developers and app development methodologies.