作者
Michelle Millar, Karl J Mayer, Seyhmus Baloglu
发表日期
2012/5/1
期刊
Journal of Hospitality Marketing & Management
卷号
21
期号
4
页码范围
395-413
出版商
Taylor & Francis Group
简介
This study assessed the environmental attitudes of business and leisure travelers, their green behavior at home, and the level of importance they place on having different green attributes in a hotel. A sample of 571 business and leisure travelers completed an online survey. Correlation analysis and t tests were used to test for differences between the two groups. Results indicated that business and leisure travelers are very similar when rating the importance of specific green attributes. The study has practical implications for management in terms of advertising and marketing strategies targeted to specific segments that may desire green hotel attributes. This research also fills a gap in the literature about green hotel attributes and further extends the research relating to business and leisure travelers' psychographic characteristics, especially in relation to green attributes.
引用总数
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学术搜索中的文章
M Millar, KJ Mayer, S Baloglu - Journal of hospitality marketing & management, 2012