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The objective of this project was to investigate the online behaviors of adolescent and adult populations with respect to mental health information seeking, and identify differences in approaches within age groups and geographical location.

This content analysis approach identified and mapped patterns in online conversations. The search data was able to quantify who was looking for teen mental health information, where they were looking, and what they were looking for. Additional analysis included the preferred format of information presentation and how mental health searches varied over time.

The results of the analysis revealed that between 2006 (baseline) to 2010, a 200% increase in online activity regarding mental health was identified. Adults were most likely to ignite (initiate) conversations online about depression, followed by: anxiety, doctors, suicide, treatments, and OCD. For …