作者
Ibrahim Cifci, Mert Ogretmenoglu, Tarık Sengel, Tevfik Demirciftci, Gizem Kandemir Altunel
发表日期
2022/12/7
期刊
Journal of Quality Assurance in Hospitality & Tourism
页码范围
1-28
出版商
Routledge
简介
Food-neophobia is referred to as the reluctance to try unknown foods. This paper aims to demonstrate the relationships between street food experience, food destination image, food-neophobia, corona-phobia, and post-travel behaviors (e.g., intention to revisit and word-of-mouth) of international tourists visiting Istanbul, Türkiye. Based on the 210 valid questionnaires, Smart-PLS was applied to empirically test a structural equation model using PLS-Henseler’s multi-group analysis. The results demonstrated relationships between the effects of street food experience and food neophobia on tourists’ post-travel behaviors in terms of mediating effect of destination image and the moderating effect of corona-phobia. The result also showcased the moderated mediation role of corona-phobia in mediating role of food destination image between street food experience, revisit intention, and word-of-mouth. Despite existing …
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