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The case study remains a very popular–if not the most popular–research strategy that qualitative management scholars claim to be using (see eg Welch et al., 2013). Yet, as we will argue in this chapter, it is often poorly understood in management disciplines and, when applied, it rarely lives up to the ideals of how it has been defined. Perhaps this is why the case study, despite its indisputable popularity in management, is not well represented in methodological handbooks such as the present one. Numerous definitions of the case study exist: it is regarded as an empirical inquiry (Yin, 2014), a research strategy (Eisenhardt, 1989), a form of reporting (Wolcott, 2002) and even as an ideological commitment to qualitative positivism (Mir, 2011; Moore, 2011). In this chapter, we define the case study as a research strategy that involves more than the choice of method for data collection or analysis (Hartley, 2004). Rather …