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Pastoral farming is the dominant land use in New Zealand today and is under considerable domestic social and political pressure to reduce its environmental footprint. In this article, we explore options to enhance native biodiversity conservation within New Zealand pastoral systems. We argue that there is strong synergistic interdependence between biodiversity conservation and pastoral farming and suggest that it is possible to have win-win outcomes for both. Landowners need to be incentivised and rewarded for good biodiversity management, rather than relying on a strict rules-based approach. To bring integrity and objective support to this incentive-based approach, farmers need to adopt environmental management planning that is supported by good biodiversity extension resources. Alongside this, a verification system is required that shows farmers are doing what they say they are doing and reflects agreed …