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To explore associations among breastfeeding duration, maternal personality and maternal attitudes and experiences of breastfeeding.

Understanding influences on breastfeeding initiation and duration is critical to increasing breastfeeding rates and supporting new mothers. Maternal characteristics such as self‐efficacy, knowledge and confidence are known to enable women to breastfeed, but little is known about the influence of maternal trait personality on breastfeeding.

An exploratory cross‐sectional survey.

A total of 602 mothers with an infant aged 6–12 months old completed a self‐report questionnaire examining maternal trait personality, breastfeeding duration and attitudes and experiences of breastfeeding. Data were collected between March–June 2009.

Mothers who reported high levels of extraversion, emotional stability and conscientiousness were …