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Coastal ecosystems support the livelihoods and wellbeing of millions of people worldwide. However, the marine and terrestrial ecosystem services that coastal ecosystems provide are particularly vulnerable to global environmental change, as are the coastal communities who directly depend on them. To navigate these changes and ensure the wellbeing of coastal communities, policy-makers must know which coastal ecosystem services matter to whom, and why. Yet, in developing coastal settings, capturing people’s perceptions of the importance of ecosystem services is challenging for several reasons. Firstly, coastal ecosystem services encompass both terrestrial and marine services across multiple categories (i.e. provisioning, supporting, and cultural) that are difficult to value together. Secondly, widely used monetary valuation techniques are often inappropriate because of culturally specific attributions of value …