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Previous research has shown that white males have a relatively low perception of risks, known as the “white male effect” (WME). Many of the explanations of this effect refer to the privileged position of this particular demographic group in society, adducing white males’ socio‐economic resources, sense of control, worldviews, etc. It can thus be argued that inequality leads women and ethnic minorities to have higher risk perception than men and the ethnic majority. Therefore, the aim of this study is to investigate the WME in a gender‐equal country, Sweden, to see if the pattern is similar to previous studies from the comparably less gender‐equal United States. The empirical analyses are based on a national survey (n= 1,472) on the perception of risk conducted in Sweden in the winter of 2005. The results show that in Sweden there is no significant difference between men and women in risk perception, while people …