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Institutional advancement has grown exponentially in recent years to become a highly professionalized global field. This dissertation explores the emergence of the profession from the combination of the distinct components of alumni services, public relations, and fundraising. The field is built on a belief in the value of having a professional administration to lead the university in those components combined with a conviction in the benefit of fundraising and private philanthropy for the advancement of higher education. These fundamental beliefs not only supported the establishment of the field, but also helped fuel the spread of institutional advancement ideas and practices globally through professional associations and global networks.