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Sexual assault on campuses has been identified as a pervasive public health problem. In April 2016, students across South African universities launched the #Endrapeculture campaign to express their frustration against university policies which served to perpetuate a rape culture. The use of hashtag activism during the protest served to spark online public debates and mobilize support for the protests. This article describes the public reactions to the South African #Endrapeculture protests on the Facebook social media platform. Data was collected through natural observations of comment threads on news articles and public posts on the student protests, and subjected to content analysis. The findings suggest that the #nakedprotest was successful in initiating public conversations concerning the issue of rape culture. However, the reactions towards the #nakedprotest were divided with some perpetuating a …