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The herd instinct is a common feature of human society and is frequently encountered in a myriad of other human social interaction including entertainment, fashion, and the adoption of new gadgets. Indeed, social influence, taking account of others' actions in one's decisions, is ubiquitous in our daily life. With the growing prevalence of crowdfunding investments, an increasing number of studies are currently focused on how social influences impact such behavior. Moreover, only a few studies have examined its neural correlates and the value of evaluating social influence as a possible predictor of herd behavior especially regarding crowdfunding. The present study aims to parse the neural processing of social influences on crowdfunding investment and examine whether neural signals can be correlated with an individuals' willingness to invest. Our results demonstrate that the greater ones' choice deviates from the …