查看文章

Background Knowledge about whether, how much, and why individuals are willing to pay for health apps is limited. Objectives This study aimed to examine (1) the proportion of individuals willing to pay for health apps,(2) their willingness to pay (WTP; ie the maximum price the individual is willing to pay) for health apps,(3) the sociodemographic correlates determining whether individuals are willing to pay for these apps,(4) the sociodemographic correlates of their WTP, and (5) reasons for being unwilling to pay. Methods Six hundred adults were invited to participate in a questionnaire survey examining their sociodemographic characteristics, WTP for health apps, and reasons for being unwilling to pay. Sociodemographic characteristics and WTP for health apps were analyzed using descriptive statistics. Logistic regression was applied to examine the sociodemographic variables correlated with whether individuals …