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The purpose of this study was to ascertain the effectiveness of a culturally appropriate promotora training program related to oral rehydration therapy and diarrheal management. Factors that influenced the development, implementation, and evaluation of the program provided to low‐literacy women in Guatemala are explored.

Promotora training was conducted with 15 Mayan women from a rural community in the highlands of Guatemala. Women were selected by leaders of the community to participate in the program.

Quantitative data were collected and analyzed to determine descriptive statistics and reliability coefficients for the pretests and posttests. A nonparametric Wilcoxon test for paired‐samples was conducted. The qualitative data from the program evaluations were analyzed for themes.

Mean scores increased from 41.73 (SD = 9.65) to 70.33 (SD = 21.29 …