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Importance: Social media has become a mainstream method of allowing patients to report and rate their satisfaction with cosmetic procedures and providers. To date, very few studies have published patient-reported satisfaction with the rhytidectomy procedure.

Objective: We sought to perform a social media analysis of the rhytidectomy procedure.

Design, Setting, and Participants: Data were extracted from 1876 consecutive rhytidectomy online reviews completed by individuals on “facelift” from the RealSelf website, from April 2017 to June 2019. Patients who did not undergo the procedure were excluded.

Main Outcomes and Measures: Reasons for pursuing surgery, choosing a surgeon, and liking the surgical outcome were identified. Surgical and demographic variables, cost, and overall “Worth It” scores were recorded. Data were analyzed using SPSS Version 25. Valid frequencies and percentages are …