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This paper outlines the principles underlying the Australian AIDS strategy and offers an explanation for its success in reducing the spread of the human immunodeficiency virus (HIV) among homosexual and bisexual men in Australia's gay communities. A brief outline of the AIDS education activities offered by the gay‐community AIDS organisations is followed by results from the Social Aspects of the Prevention of AIDS (SAPA) research project based at Macquarie University. This research confirms the importance of the community‐intervention strategies utilised by gay AIDS organisations. The paper then assesses progress in the development of community‐attachment strategies for men who have sex with men but who are not attached to organised gay communities.