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Objective  To explore women’s preferences for, and trade‐offs between, key attributes of intrapartum care models.

Design  Mixed‐methods study using discrete choice experiments (DCEs) and focus groups.

Setting  The North of Scotland.

Population  Women from the catchment areas of eight rural maternity units in the North of Scotland.

Methods  Based on current policy, ‘model of care’ and ‘time travelled’ were selected as key attributes of intrapartum care in remote and rural settings. A DCE questionnaire explored women’s preferences for and trade‐offs between these attributes. Focus groups validated the DCE attributes and provided valuable information about the drivers of women’s preferences for place of delivery.

Main outcome measures  Preferences for attributes of intrapartum care.

Results  Eight focus groups were conducted, and 877 eligible women completed the questionnaire. Overall, the DCE …