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Behavioural interventions are much more than ‘just another policy tool’. Indeed, the use of behavioural science has the potential to lead to a wide-ranging reassessment of policymaking and public administration. However, Behavioural Public Policy remains a policy paradigm ‘under construction’. This paper seeks to contribute to this development process by investigating the conceptual features of advanced Behavioural Public Policy that go beyond the now familiar notion of nudging individual behavioural change. It thus seeks to provide more illumination in a debate which currently seems to have become stuck on the pro and cons of nudging citizens’ individual behaviours. In reality, Behavioural Public Policy should be seen as a pluralist, non-deterministic and multipurpose approach that allows the application of behavioural insights ‘throughout the policy process’ and in combination with regulatory policies. The …