作者
Sanna Ketonen-Oksi, Jari J Jussila, Hannu Kärkkäinen
发表日期
2016/9/12
期刊
Industrial Management & Data Systems
卷号
116
期号
8
页码范围
1820-1838
出版商
Emerald Group Publishing Limited
简介
Purpose
The purpose of this paper is to create an organized picture of the current understanding of social media-based value creation and business models.
Design/methodology/approach
Following the process model presented by , a systematic literature review of academic journal articles published between 2005 and 2014 was conducted. The research was grounded on the theoretical foundations of service-dominant logic.
Findings
This study offers detailed descriptions and analyses of the major social media mechanisms affecting how value is created in social media-based value networks and the kinds of impact social media can have on present and future business models.
Research limitations/implications
The study is limited to academic research literature on business organizations, excluding all studies related to public and non-profit organizations.
Practical implications
Attention is given to developing an in …
引用总数
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学术搜索中的文章
S Ketonen-Oksi, JJ Jussila, H Kärkkäinen - Industrial Management & Data Systems, 2016